THE ROLE OF NATURAL LANGUAGE PROCESSING IN AUTOMATING CUSTOMER SERVICE AND ENHANCING USER EXPERIENCE IN E-COMMERCE PLATFORMS. Computing and Applications reviews, [S. l.], v. 2, n. 02, p. 84–104, 2025. DOI: 10.64035/car.02.2025.23. Disponível em: https://ca-reviews.com/index.php/journal/article/view/23. Acesso em: 18 apr. 2026.